Our Story
About Legends Series
More Than Hospitality. Extraordinary Sporting Experiences.
Our Story
Bringing Fans Closer
to Sporting Greatness
Sport has an incredible ability to bring people together. The memories that last longest aren't always what happens during the match — they're the conversations afterwards, the stories shared with heroes, and the friendships made along the way.
Legends Series was founded to make those moments possible.
After playing a pivotal role in delivering hospitality for the 2025 British & Irish Legends Tour to Australia, founder Chris Butterworth saw first-hand the impact that exceptional hospitality and genuine access to sporting legends could have on fans. It inspired a simple vision: to create experiences that go far beyond the final whistle.
Today, Legends Series brings supporters closer to the sporting icons they admire through premium matchday hospitality, luxury international tours and exclusive events that simply can't be replicated elsewhere.
Every event is carefully curated, every guest is personally looked after and every experience is designed to create memories that last a lifetime.
Chris Butterworth attending the Second Test in Melbourne alongside British & Irish Legends, partners and travelling supporters.
Welcoming guests to the first Legends Lounge experience, bringing fans together with rugby legends for an unforgettable matchday.
Our Vision
Bringing Fans Closer to
Sporting Greatness
We believe the greatest sporting memories are created through genuine human connection.
Legends Series exists to give fans access to the people who inspired them — not simply from the stands, but around the dinner table, inside exclusive hospitality lounges and on unforgettable journeys around the world.
Every experience is built on authenticity, creating moments where stories are shared, friendships are formed and legends continue to inspire long after their playing careers have ended.
Whether you're enjoying all-inclusive hospitality just moments from the stadium, travelling overseas alongside sporting legends or hearing stories that have never been told before, our aim is simple:
To create memories you'll talk about for the rest of your life.
What we stand for
Our Values
Fans First
Everything we do begins with the fan. From your first enquiry to the moment you return home, our goal is to deliver an experience that exceeds expectations.
Authentic Access
The best moments aren’t staged — they’re genuine. We create opportunities for real conversations, shared experiences and unforgettable memories with sporting legends.
Supporting Legends
We believe sporting legends still have so much to offer. Our experiences provide meaningful opportunities for former players to remain involved in the sports they helped shape while continuing to inspire future generations.
Sport for Good
We believe sport has the power to make a lasting difference. Every event supports charities and grassroots initiatives connected to the sport and the legends involved, helping leave a positive legacy beyond the event itself.
Our Mission
Leveraging Sport
for Good
Our mission is to harness the power of sport to create unforgettable experiences while making a meaningful impact beyond the game.
By bringing fans closer to sporting legends, we create experiences that celebrate the people, stories and communities that make sport so special.
At the same time, our events provide former players with opportunities to continue sharing their passion and experience after retirement, while supporting charitable organisations and grassroots sport to help inspire the next generation.
For us, success isn't measured solely by the events we host — it's measured by the memories we create, the people we bring together and the positive impact we leave behind.
Our Charity Partners
Creating a Lasting Impact
Every Legends Series event supports organisations connected to the sport and the legends involved. For our rugby events, we're proud to support:
LooseHeadz
Working to tackle the stigma surrounding mental health in rugby by encouraging players, coaches and supporters to speak openly and support one another.
Wooden Spoon
The children's charity of rugby — funding life-changing projects for disabled and disadvantaged children and young people across the UK and Ireland.
As Legends Series continues to grow across different sports, we'll continue to partner with charities that reflect the values of each event and help strengthen the communities at the heart of sport.